Creative and Visual Services: Design

Our design team translates ideas into visual communications that uphold the University’s brand and resonate with diverse audiences. From sleek typography and bold illustration to data visualization, infographics, logos, and layouts, we ensure every piece is accessible, on-brand, and strategically aligned. Whether it’s a recruitment brochure, digital campaign, annual report, or event signage, CVS design work captures the brilliance of MTSU and maintains brand consistency across print and digital platforms. 

Design Best Practices

• Use MTSU brand colors and typography consistently to reinforce identity.

• Keep designs clean, modern, and accessible (ADA-compliant for digital and print).

• Prioritize readability by balancing typography with white space.

• Use visual hierarchy (size, weight, color) to guide attention to key messages.

• Avoid distortion or unauthorized modification of any University mark.

Requesting Design Services

To request design services through CVS:

• Submit a Design or Publication Request Form – Go to help.mtsu.edu/cvs and complete the online request form.

• Submit Early – Allow at least 3–4 weeks before your deadline to ensure proper planning, design, and review.

• Include Project Details – Share the purpose, audience, deadline, and any required content (text, photos, logos, etc.).

• Review and Approval – Once your request is submitted, our CVS coordinator will confirm the request, outline next steps, and keep you updated throughout the process.

Project Request Guidelines and Timelines

• All external facing publications must be created or approved by CVS.
• A unique publication number and EOE statement is required for these types of publications. 
• See University Policy 154 regarding Publications.

For questions or assistance, contact CVS at cvs@mtsu.edu or 615-898-2744.